METHODOLOGYAI Visibility Index

A scoring model for
visibility in AI search.

The AI Visibility Index will measure visibility, entity strength, citation density, and topical authority across local industries. We are publishing the methodology first. Scores will be published only after the underlying research is complete and the dataset can be shared.

Status — no scores published

The first edition of the index has not been released. Ranking Wolf does not publish industry scores, prompt volumes, or quarter-over-quarter movement until the research behind them has been conducted, documented, and made available for review.

01The four score dimensions

Each industry will be scored 0–100 on four normalized dimensions.

Visibility

How often a business is named or cited in assistant answers for a defined prompt set in its market and category.

Entity Strength

How clearly the business is defined as a distinct entity: consistent naming, structured data, knowledge graph presence, and category clarity.

Citation Density

Breadth, consistency, and recency of third-party references — directories, press, review platforms, and industry sources.

Topical Authority

Depth and coverage of published expertise on the topics the business wants to be recommended for.

02Planned coverage

Industries in scope for the first edition.

Medical ClinicsLaw FirmsHVACRoofingDentalRestaurantsReal Estate

Scoring will be run against a fixed prompt set per industry and market, across ChatGPT, Gemini, and Perplexity. Prompt sets, engine versions, and collection dates will be published with the results so the measurement can be repeated independently.

Want your industry included?

Tell us your market and category and we'll consider it for the first edition.

Request a vertical