STUDYAvailable
REPORT · 2026
The El Paso AI Visibility Study 2026
We prompted ChatGPT and Gemini 4,200 times to recommend local businesses across El Paso, Horizon City, and Las Cruces. The results redefine what 'local SEO' means.
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Studies, experiments, reports, and benchmarks from the Ranking Wolf Lab — examining how ChatGPT, Gemini, Perplexity, and emerging generative engines select, surface, and cite local businesses.
We prompted ChatGPT and Gemini 4,200 times to recommend local businesses across El Paso, Horizon City, and Las Cruces. The results redefine what 'local SEO' means.
An analysis of 1,800 ChatGPT recommendation patterns — what types of citations, schema, and entity signals tip the model toward naming a business.
Mapping where modern LLMs source their answers — directories, news outlets, Wikipedia, social. The hidden citation graph behind generative answers.
A repeatable benchmark for Gemini's local recommendation behavior across 30 service industries. Released annually starting Q3 2026.
How Perplexity selects, cites, and orders sources — and what patterns separate businesses that get cited from those that don't.
The flagship annual report — ten ranking-factor categories that determine whether an LLM surfaces your business in a generative answer.
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